Post by account_disabled on Dec 3, 2023 4:22:32 GMT
Controversial Ads That Don’t Work A smart marketer never wants to lose sight of the fact that while controversy can generate the kind of buzz that results in a healthier bottom line, it’s all too easy to go too far in the other direction. So here’s a look at a few controversial ads that went way past edgy into positively cringe-worthy territory. 1. Miracle Mattress.
Twin Towers Blowout retail sales and patriotic holidays Middle East Mobile Number List tend to go hand-in-hand, so people all but expect to hear about fantastic offers on occasions like Veterans Day or Labor Day. That’s precisely why a small local mattress company called Miracle Mattress thought a September 11th sale would be a great idea. However, it wasn’t the sale itself that caused an issue. It was the corresponding advertisement that showed two toppling stacks of mattresses plus a store salesman shouting.
“We’ll never forget.” When audiences found the ad offensive and insensitive, Miracle Mattress wound up facing criticism so severe, they were forced out of business — a cautionary tale as to what can happen when controversy goes wrong for small businesses. 2. Pepsi: Live for Now Pepsi’s disastrous Live for Now ad is solid proof that it’s not just small.
businesses that sometimes get controversy embarrassingly wrong. Even big brands used to scoring serious wins can miss the mark entirely. After all, who could forget the tone-deaf implication that a can of Pepsi (with a bit of help from Kendall Jenner) is all it takes to put an end to the dead-serious social justice issues plaguing the world today? This ad made history, not for improving Pepsi’s bottom line, but for racking up five times as many downvotes on YouTube as upvotes.
Twin Towers Blowout retail sales and patriotic holidays Middle East Mobile Number List tend to go hand-in-hand, so people all but expect to hear about fantastic offers on occasions like Veterans Day or Labor Day. That’s precisely why a small local mattress company called Miracle Mattress thought a September 11th sale would be a great idea. However, it wasn’t the sale itself that caused an issue. It was the corresponding advertisement that showed two toppling stacks of mattresses plus a store salesman shouting.
“We’ll never forget.” When audiences found the ad offensive and insensitive, Miracle Mattress wound up facing criticism so severe, they were forced out of business — a cautionary tale as to what can happen when controversy goes wrong for small businesses. 2. Pepsi: Live for Now Pepsi’s disastrous Live for Now ad is solid proof that it’s not just small.
businesses that sometimes get controversy embarrassingly wrong. Even big brands used to scoring serious wins can miss the mark entirely. After all, who could forget the tone-deaf implication that a can of Pepsi (with a bit of help from Kendall Jenner) is all it takes to put an end to the dead-serious social justice issues plaguing the world today? This ad made history, not for improving Pepsi’s bottom line, but for racking up five times as many downvotes on YouTube as upvotes.